Friday, March 24, 2006

Marketing Genius!



I was checking out this DVD...to see if it was worth giving to a Texas Alum as a gift, and discovered something that shows just how stupid the marketing people of this world really are...

At the end of the fourth quarter, after Texas' victory celebration, the last thing on the video there is an ad for the DVD presentation of the "The Junction Boys".

For those of you who aren't familiar, TJB follows Bear Bryant's efforts to form the Texas A&M Aggie football team into a winning squad. Furthermore A&M is the hated rival of the University of Texas. Given that the market for this DVD would more than likely be fans of the University of Texas the decision to include this ad is wishful thinking at best or being used as a way to piss off the orange bloods by some bitter USC alum. Either way pretty dumb.

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