Saturday, July 15, 2006

Way Too Proud of Texas Guy

Many of you are no doubt familiar with the Bud Light ad campaign, "Real Men of Genius." The latest version that is playing around here is entitled Mr. Way Too Proud of Texas Guy.

What is interesting about the ad, to me at least, is that some of the stuff mentioned in the ad I am guilty of, as are a lot of other Texans...so is it bad marketing or a clever ad that will pay off in the end? I guess it's up to the listener to decide. Personally I find it pretty funny...but it doesn't make me want to buy Bud Light.

Here are the words from the song for those who don't want to follow the LINK.

Bud Light Presents Real Men of Genius.
Real Men of Genius
Today we salute you Mr. Way Too Proud of Texas Guy.
Mr. Way Too Proud of Texas Guy!
Men from lesser states might know their state’s capital, but you? You know you’re state’s bird, tree and even reptile.
Love that horny toad.
You display your pride with your Lone Star tattoo, “Native Texan” bumper sticker, and contempt for any state that doesn’t start with “Tex” and end with “as.”
That spells Texas.
Sure, there are 49 other states in the Union, but they are smaller, wussier, and the people talk funny.
Yankee wussies.
So crack open a nice cold Bud Light, oh lover of the Lone Star state. Because all that flag waving must have made you thirsty.

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